Digital Marketing Manager
Company Name:
STARZ
Digital Marketing Manager
Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions.
Find creative and innovative marketing exposure and/or non-traditional revenue opportunities.
Pursue partnerships with new/untapped digital platforms, working with the rest of the marketing team to develop innovative and effective marketing programs, promotions, campaigns and online tools that will increase exposure, show convergence, subscribers, viewership, and engagement.
Work closely with the Corporate Research and Analytics group and other sources on obtaining relevant data as it relates to Digital Marketing, consumption of entertainment and our marketing efforts, developing methods to utilize data available, and strategies to acquire data from alternative sources, when necessary.
Optimize ways to extend the digital campaigns in support of Starz Originals to affiliate partners extending reach of the digital efforts.
Work directly with agencies and service providers on a day-to-day basis to provide execution guidance.
Manage budgets, develop cohesive conclusions and present key findings at the executive level.
Manages relationships with various business units, departments, consultants and external partners/agencies.
Education, Knowledge, and
Experience:
Bachelors of Art or Bachelors of Science degree in Marketing, Communication or similar discipline preferred; Minimum seven years of prior Marketing experience with at least four years of Digital, interactive and/or Social Marketing experience as a Sr. Account executive, Brand/Integrated Marketing Manager (or similar role) including specific experience in developing and executing integrated digital marketing plans; Foundation based on the core aspects of Marketing, including Digital, Consumer behavior, and Strategy; Prior supervisory experience; Experience in developing and implementing integrated digital strategies with a proven ability to leverage research and analysis to drive strategic direction, best practices and process improvements; and/or training; and/or equivalent combination of education and experience.
Exceptional people and project management skills; ability to prioritize, multitask, focus, lead and delegate while adhering to strict project timeline and budgets.
Strong understanding of growth and movement of digital landscape both online and mobile.
Experience with a variety of Digital Marketing tools.
Web production and/or project management experience.
Demonstrated data analysis/research skills.
Strong appreciation and understanding of high-quality web design & usability, social media, mobile and new/emerging digital platforms.
Strong organizational skills, attention to detail, flexibility and endurance are needed to multi-task across many projects with varying deadlines.Estimated Salary: $20 to $28 per hour based on qualifications.
STARZ
Digital Marketing Manager
Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions.
Find creative and innovative marketing exposure and/or non-traditional revenue opportunities.
Pursue partnerships with new/untapped digital platforms, working with the rest of the marketing team to develop innovative and effective marketing programs, promotions, campaigns and online tools that will increase exposure, show convergence, subscribers, viewership, and engagement.
Work closely with the Corporate Research and Analytics group and other sources on obtaining relevant data as it relates to Digital Marketing, consumption of entertainment and our marketing efforts, developing methods to utilize data available, and strategies to acquire data from alternative sources, when necessary.
Optimize ways to extend the digital campaigns in support of Starz Originals to affiliate partners extending reach of the digital efforts.
Work directly with agencies and service providers on a day-to-day basis to provide execution guidance.
Manage budgets, develop cohesive conclusions and present key findings at the executive level.
Manages relationships with various business units, departments, consultants and external partners/agencies.
Education, Knowledge, and
Experience:
Bachelors of Art or Bachelors of Science degree in Marketing, Communication or similar discipline preferred; Minimum seven years of prior Marketing experience with at least four years of Digital, interactive and/or Social Marketing experience as a Sr. Account executive, Brand/Integrated Marketing Manager (or similar role) including specific experience in developing and executing integrated digital marketing plans; Foundation based on the core aspects of Marketing, including Digital, Consumer behavior, and Strategy; Prior supervisory experience; Experience in developing and implementing integrated digital strategies with a proven ability to leverage research and analysis to drive strategic direction, best practices and process improvements; and/or training; and/or equivalent combination of education and experience.
Exceptional people and project management skills; ability to prioritize, multitask, focus, lead and delegate while adhering to strict project timeline and budgets.
Strong understanding of growth and movement of digital landscape both online and mobile.
Experience with a variety of Digital Marketing tools.
Web production and/or project management experience.
Demonstrated data analysis/research skills.
Strong appreciation and understanding of high-quality web design & usability, social media, mobile and new/emerging digital platforms.
Strong organizational skills, attention to detail, flexibility and endurance are needed to multi-task across many projects with varying deadlines.Estimated Salary: $20 to $28 per hour based on qualifications.
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