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Digital Marketing Manager

Company Name:
ClearChoice Dental Implant Centers
Position Type:
Full-time
Summary:
This role will lead the digital marketing activities, primarily through digital means such as search, social media, affiliate, viral, marketing, etc, and according to agreed budgets. The Digital Marketing Manager will work on the existing sites plus create product marketing plans for marketing campaigns in new areas
The role is also responsible for traffic reporting and analysis, social media, site optimization, and ensuring policies (such as data protection) are adhered to.
Duties:
Lead, develop, and deliver digital marketing plans in order to reach required traffic or subscriber targets and to reach the required audience
Responsibility for all online marketing, affiliate marketing, email inquiries, and online sales programs
Conduct online traffic studies, and analyses of click-thru data
Provide reports to assist in sales and marketing decisions
Design, optimize, and maintain SEO & SEM campaigns
Develop, manage, and measure the company's social media strategy
Work with technical programmers to improve usability/functionality of website
Implementation of online security and coordination of all online transactions and marketing efforts
Develop, manage, and measure the digital CRM strategy
Website maintenance, renegotiating contracts with suppliers and payment services
Staying current with software, online security and data management trends
Maintain and manage ClearChoice's online web presence,

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